About Us

12 LIFE‘S IS AN INTERNATIONAL HEALTHY LIFESTYLE BRAND

The journey of 12 Life‘s started in January 2019 as Boss Sports & Health and the mission to empower women through fitness. In December 2019 Boss Sports & Health was rebranded to 12 Life’s to how it’s known today. Why 12 Life’s? Because every month is a new chance to change your life(style) and live the life you always pursued. Challenge yourself to reach new highs. 

As international healthy lifestyle brand we want to reach people globally and empower them to live healthy and go for their goals in life by becoming the best version of themselves. We challenge you physically and mentally. 

OUR VALUES

Family Everything we do is done out of love for our growing international community.


Passionate We are united by the love of being active and challenge another to be the best version of ourselves


Boost The happiness of our community is our boost to go further and build an even stronger brand.


Visionary We want our community to live a happy and healthy lifestyle without forgetting our environment. A healthy lifestyle is achievable for everyone.

LIVE LIFE WITH 12 LIFE‘S

We are helping you to live every day a little bit more healthier. Therefore we work hard to build the products you love and the products of tomorrow.

LIVE HAPPY

We empower you to live a healthy and joyful life, to unlock your full potential and go for your goals in life. Aim high and go for it!

OUR OFFICES

BERLIN

Central Europe

LONDON

UK (International)